PRESS RELEASE
Benjamin Moore®, one of North America’s leading manufacturers of premium quality paint and coatings, is now available to the UK market. Founded in New York in 1883, the Benjamin Moore brand is renowned worldwide for the exceptional beauty and quality of its colours that transform everyday rooms into extraordinary spaces.

STUNNING COLOURS, EXCEPTIONAL QUALITY
From September 2015, the outstanding quality paint products offered by Benjamin Moore will be available to purchase in the UK. Combining aesthetic beauty with true high quality and performance benefits, the vast colour palette of more than 3,500 shades is full of inspirational hues, from the dramatically deep to the perfectly pale. Delivering exceptionally richer and truer colour, the brand’s best-loved nine premium quality product lines will be offered in the UK, catering to all manner of home-painting projects.
COLOUR LIKE NO OTHER – WHY BENJAMIN MOORE IS DIFFERENT
With a relentless commitment to producing the finest quality paints, every one of the products produced by Benjamin Moore undergoes independent testing in order to provide customers with a consistently reliable and durable finish as well as long-lasting premium colour coverage.

Renowned for its durability, the Benjamin Moore Aura® line of products is one of the brand’s most popular and highly recommended paints. Not only will this paint provide a beautifully flawless finish once applied, its proprietary acrylic resin system protects the colour and ensures the colour does not mark or rub off. The unique rich resin formulation also delivers phenomenal coverage, so users will be able to cover in just two coats, even in the darkest shade.
Another Benjamin Moore favourite is Natura®, the zero emissions* product that is now certified as asthma and allergy friendly™ by the Asthma and Allergy Foundation of America**. Safer for you and your family and less harmful to the environment, Natura® paint has become a benchmark in the US for environmentally conscious products, allowing you to go green without compromising on performance or colour choice.

Underpinning all of the fantastic Benjamin Moore product lines is the proprietary Gennex® Waterborne colourant technology. All Benjamin Moore paints are custom mixed, giving customers access to an unrivalled palette of colours. Gennex® colourants fortify the paint to enhance colour durability for a long lasting and resilient finish.
www.benjaminmoorepaint.co.uk

IMAGE PAINT COLOURS
A. Luxe (AF-580) for wall
B. Proposal (AF-260) for wall
C. Weimeraner (AF-155) for wall
D. Fernwood Green (2145-40) for upper wall, Urban Nature (AF-440) for lower wall
E. Tempest (AF-590) for wall
F. Thicket (AF-405) for wall
G. Touch of Pink (2008-70) for upper wall, Sunlit Coral (2170-60) for lower wall
H. Italian Ice Green (2035-70) for walls, Teal Ocean (2049-30) for chair
I. Teal Ocean (2049-30) for walls, Brookside Moss (2145-30) for door
J. Wedding Veil (2125-70) for upper wall, Blue Danube (2062-30) for lower wall
K. Willow Creek (1468) for back wall, Paladian Blue (HC-144) for ceiling, Wood Grain Brown (2109-30) for side walls

Prices start from £17.00 for 0.94 litres from Regal Select range

* Zero emissions - No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010. 
**The asthma & allergy friendly™ Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. For more information about the asthma & allergy friendly™ Certification Program, please visit www.aafa.org/certified.

PRESS CONTACT
If you would like to receive further information, high res images or expert comment please contact Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com T: 01892 511 867

NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.

Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.

The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.