Founded in New York in 1883, the Benjamin Moore brand is renowned worldwide for producing superior products and for the beauty and quality of its colours. From next month, the brand’s extraordinary palette of more than 3,500 colours will be available to designers, specifiers and professional painters in the UK. The Benjamin Moore brand will be distributed exclusively in the UK by Shaw Paints Ltd.
Having built up an unrivalled brand loyalty with design and painting professionals in North America, Benjamin Moore will be looking to build on its existing reputation within the global professional market and develop a strong network of professional customers in the UK.
EXCEPTIONAL PRODUCT QUALITY
Combining durability, superior coverage, rich colour and minimal VOC* emissions, the various Benjamin Moore product lines will meet all designer and painting professional requirements, no matter what the project. With a relentless commitment to producing the finest quality products, each of the products produced by Benjamin Moore undergoes independent testing in order to continue to deliver consistent durability and superior coverage. Underpinning all of the Benjamin Moore product lines is the proprietary Gennex® waterborne colourant technology. All the paints are custom mixed, giving customers access to an unrivalled palette of colours. Gennex® colourants fortify the paint to enhance colour durability for a long lasting and resilient finish.
 |
 |
 |
| Benjamin Moore Aura® delivers a discernable richer, truer colour, delivering superior coverage in just two coats, even in the darkest shades. With seamless touch-up and extreme hide and coverage properties, the proprietary acrylic resin system ensures no colour rub-off, making Aura® ideal for high traffic areas. Available as a Matte, Eggshell or Satin sheen. | The Benjamin Moore Regal® Select product line also offers a premium performance and exceptionally smooth application. With the added benefits of cutting- edge new technologies, the proprietary acrylic resins and colourants work together to create a paint and primer in one advanced formula. A highly washable product, the Regal® Select paint provides a mildew resistant coating, low odour as well as excellent hide properties. Available in a Flat, Matte, or Eggshell sheen this premium coating is available in all Benjamin Moore colours and whites. | A commercial quality interior coating designed to meet the needs of professional painting contractors, facility managers and property managers, Benjamin Moore Ultra Spec 500® is available in a wide range of sheens and more than 3,500 colours. With excellent coverage and minimal VOC* emissions, professionals will appreciate its good flow and levelling as well as its easy application properties. This quick drying and low odour product uses a patent- pending cross-linking resin technology to deliver increased durability and significantly extend the life of the coating. As a result, this superior quality paint withstands repeated washing without damaging the finish. Ultra Spec 500® is available as a Primer, Flat, Eggshell, Semi-Gloss and Gloss finish. |
With over 20 years experience in the Paint Industry in the UK, USA and the Nordics, Founder Craig Shaw established Shaw Paints Ltd in May 2015. Having experienced the unsurpassed quality and colour authority that Benjamin Moore offers in North America first hand, Shaw Paints Ltd have made it their mission to extend the Benjamin Moore industry leading products and services to the UK market.
Craig Shaw, Founder of Shaw Paints Ltd comments, “We are delighted to bring the Benjamin Moore brand to the professional UK market for the first time and look forward to providing designers, specifiers and professional painters with the unique and extensive palette of colours delivered in a paint with unrivalled performance. We truly believe that the brand’s industry leading brands, products and services will become a clear benchmark for colour and quality in the professional paint market in the UK as it has for over a century in the USA.”
With a sustained commitment to producing sustainable and eco-friendly products, the Benjamin Moore Green Promise® mark is the company’s assurance that its paints meet and exceed the strictest US industry standards, whilst still delivering the premium levels of performance.
Benjamin Moore achieves minimal VOC* rating across all of the paint products offered in the UK market, including its unique Gennex® colourant system. Which means that even in the darkest shades the products remain minimal VOC*.
www.benjaminmoorepaint.co.uk
PRESS CONTACT
If you would like to receive further information, high res images or expert comment please contact Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com T: 01892 511 867
NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.
Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.
The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.