|For a durable, flawless and overall superior paint finish, look no further than the exceptional Benjamin Moore® product lines. Recognised by designers, specifiers and professional painters worldwide for producing premium quality products that stand the test of time, Benjamin Moore paints deliver exceptional coverage and unsurpassed colour durability.
With a unique and extensive palette of more than 3,500 extraordinary colours, designers and paint professionals enjoy an almost limitless colour choice, helping them to bring their vision to life and deliver on their client requirements.
Offering one of the broadest assortments of colours in the industry, Benjamin Moore Aura®, a designer favourite, features a unique Colour Lock® technology to lock in the colour for a richer more vibrant hue. Aura® is fully washable, does not burnish, resists scuffs, scratches, streaking, water spotting and will help surfaces keep a freshly painted look for years. Aura® is extremely easy to apply, offers outstanding hide, has great flow and dries quickly, making it a firm favourite with Professional Painters too.
UNIQUE COLOURANT TECHNOLOGY FOR A BETTER RESULT
Manufactured with its own proprietary resins, Gennex® waterborne colourants are what helps to set Benjamin Moore paints apart from the competition. Typical colourants weaken paint and make it thinner and more difficult to apply. Not only this, but they also reduce the washability of the paint, allowing the colour to rub off and fade. Benjamin Moore unique colourants are different, the minimal VOC* Gennex® colourant actually fortifies the paint, maintaining the original viscosity in all colours and enhancing the durability for a long lasting and resilient finish.
BETTER FOR THE ENVIRONMENT
Another designer favourite across the world is the Benjamin Moore Natura® product, the zero emissions** product that is now certified as asthma and allergy friendly™ by the Asthma and Allergy Foundation of America***. With no colour choice restrictions and just as easy to apply as Aura®, Natura® paint has become a benchmark in the US for environmentally conscious products, allowing painters to offer a green solution to their clients without compromising on performance or colour choice.
| With a continued commitment to producing sustainable and eco-friendly products, the Benjamin Moore Green Promise® mark is the company’s assurance that its paints meet and exceed the strictest US industry standards, whilst still delivering the premium levels of performance. Benjamin Moore achieves minimal VOC* rating across many of the paint products offered in the UK market, including its unique Gennex® colourant system. Which means that even in the darkest shades the products remain minimal VOC*.
Benjamin Moore has a relentless commitment to ensuring its products deliver consistent durability, superior coverage, rich colour and minimal VOC* emissions. The various Benjamin Moore product lines are certain to meet all design and painting professional requirements, no matter what the project.
** Zero emissions - No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010.
***The asthma & allergy friendly™ Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. For more information about the asthma & allergy friendly™ Certification Program, please visit www.aafa.org/certified.
If you would like to receive further information, high res images or expert comment please contact Gemma Kaiser at In The White Room: email@example.com T: 01892 511 867
NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.
Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.
The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.