TRADE PRESS RELEASE
Following a successful launch to the UK market in September 2015, Benjamin Moore UK is pleased to announce the addition of three new products to its range. Recognised by designers, specifiers and professional painters worldwide for producing premium quality products, the new additions include Floor and Patio Enamel, a Semi-Gloss sheen for Natura® and a premium Paint Extender.

Delivering exceptional coverage and unsurpassed colour durability, Benjamin Moore products are guaranteed to deliver a durable, flawless and overall superior paint finish.
Natura® Semi-Gloss Paint
The ideal product for skirting, doors and windows, the new Semi-Gloss Natura® zero emission* product joins the Natura® Flat sheen to offer a complete solution for emission and odour free room transformations. A designer favourite across the world, all of the Benjamin Moore Natura® products are safer for users, less harmful to the environment and just as easy to apply as other products, allowing painters to offer a green solution to their clients without compromising on colour or performance.
Floor and Patio Enamel
Providing an extremely durable finish that is resistant to marring, scratching and chemicals such as soap, detergents, grease and oil, the Floor and Patio Enamel is a quick-drying epoxy-modified acrylic paint suitable for interior and exterior wooden, concrete or stone floors. A water-based product, Floor and Patio is easy to apply and is low odour and low VOC**. Suited to wooden floors, stairs, porches and patios, this essential product is available in all 3,500 Benjamin Moore paint colours so you can create a stunning scheme from floor to ceiling.
Paint Extender
A premium waterborne extender for Benjamin Moore waterborne premium paints, Paint Extender has been specially formulated to enhance the application properties of Benjamin Moore’s products without adverse effects on dry film performance. A minimal VOC** and low odour product, Paint Extender can be used as a thinner and open time extender for all Benjamin Moore interior or exterior paints when application conditions require it.
B. Walls in Pashmina AF-100 Natura Flat, Trim in Wind’s Breath OC-24 Natura Semi-Gloss, Bookcase in Silhouette AF-655 Natura Semi-Gloss


Benjamin Moore goes the extra mile with Natura®, stripping out the residual VOC’s** to achieve the lowest possible level. In fact, in the stringent California Department of Public Health emissions test, no emissions are detected at all. This enables the Natura® line to be certified asthma and allergy friendly™*** by the AAFA and to achieve the coveted Cradle to Cradle Certified™ mark from the Cradle to Cradle Products Innovation Institute.
C. Walls in Simply White OC-117 Aura Matte, Floor in Ice Mist OC-67 Floor and Patio Low Sheen
D. Hallway Walls in Royal Flush 2076-20 Natura Flat, Trim and Door in Ballet White OC-9 Natura Semi-Gloss (Trim), Aura Grand Entrance Satin (Door), Living Room Walls in Mascarpone AF-20 Natura Flat
* Zero emissions - No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010.

**VOC stands for Volatile Organic Content and is measured in Benjamin Moore products according to the United States Environment Protection Agency Method 24.

***The asthma & allergy friendly™ Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. For more information about the asthma & allergy friendly™ Certification Program, please visit www.aafa.org/certified.

The C2C CERTIFIED mark is a registered certification mark of CRADLE TO CRADLE PRODUCTS INNOVATION INSTITUTE.

The CERTIFIED ASTHMA & ALLERGY FRIENDLY Mark is a Registered Certification Mark of the ASTHMA AND ALLERGY FOUNDATION OF AMERICA and ALLERGY STANDARDS LTD.
www.benjaminmoorepaint.co.uk

PRESS CONTACT
If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com     T: 01892 511 867

NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.

Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.

The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.