PRESS RELEASE

Safer for you and your family and less harmful to the environment, Natura® paint from Benjamin Moore allows you to go green without compromise. Ideal for those with asthma or allergies, or for parents seeking a safer paint, Natura® is virtually odourless and lets you breathe as deeply as you like whilst also delivering the flawless finish that has become synonymous with Benjamin Moore paint. Eliminating the need to compromise on colour, homeowners can opt for any of the shades in the Benjamin Moore palette when using the minimal VOC*** paint. With more than 3,500 colours to choose from, like all of Benjamin Moore’s products, Natura® is guaranteed to transform the walls of your home, whether you opt for a bright pop of colour or a subtle neutral tone. With no harsh fumes or chemicals, the zero emissions* paint is certified as asthma and allergy friendly™ by the Asthma and Allergy Foundation of America** and is a benchmark for environmentally conscious products.

Underpinning all of the fantastic Benjamin Moore product lines is the proprietary Gennex® Waterborne colourant technology. All Benjamin Moore paints are custom mixed, giving customers access to an unrivalled palette of colours. Gennex® colourants fortify the paint to enhance colour durability for a long lasting and resilient finish. Gennex® colourants are also rated minimal VOC, meaning Natura stays minimal VOC and zero emissions no matter what shade you choose.

* Zero emissions - No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010. **The asthma & allergy friendly™ Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. For more information about the asthma & allergy friendly™ Certification Program, please visit www.aafa.org/certified. *** VOC stands for Volatile Organic Content and is measured in Benjamin Moore products according to the United States Environment Protection Agency Method 24. www.benjaminmoorepaint.co.uk IMAGE CAPTIONS A. Wall colour - Breath of Fresh Air (806) B. Wall colour - Breath of Fresh Air (806), Trim colour - White Dove (OC-17) C. Wall colour - Breath of Fresh Air (806) D. Wall colour - Breath of Fresh Air (806) E. Wall colour - Van Alen Green (HC-120) F. Wall colour - Breath of Fresh Air (806), Stair colour - Van Alen Green (HC-120) G. Wall colour - Breath of Fresh Air (806), Floor colour - Distant Gray (2124-70) H. Wall colour - Palest Pistachio (2122-60) I. Wall colour - Wythe Blue (HC-143), Table colour - Terra Cotta Tile (2090-30), Trim colour - Gray Sky (2131-70) Prices start from £21.50 for 0.94 litres of Natura® paint. PRESS CONTACT If you would like to receive further information, high res images or expert comment please contact Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com T: 01892 511 867 NOTES TO EDITORS Shaw Paints Ltd Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK. Benjamin Moore & Co Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.