One of North America’s leading manufacturers of premium quality residential, commercial and industrial coatings, Benjamin Moore products have been available to the UK market since September 2015. Renowned worldwide for the beauty and quality of its colours and with an unrivalled brand loyalty with professional painters and decorators in North America, Shaw Paints were thrilled to welcome the nine professionals from different areas of the country, including forum coordinator Tim Peters, to their Professional Application Centre to take part in an arranged testing program.
After an introduction to the brand and tour of the warehouse and application centre, the visitors were encouraged to test a number of products from the range including the best-selling Aura Interior and Exterior, the new Advance Fresh Start High Hide Primer, Aura Bath and Spa, Ultra Flat Ceiling Paint, all in a number of different finishes.
Benjamin Moore has a paint range called Aura. They have a saying for this range – “never more than two coats”. I think it is fair to say that nine professional decorators were blown away with the covering power that this paint achieves in one coat. With dark colours applied over whites, whites applied over dark colours, it remained true to its word; never more than two coats. We tried and tested and, we believe.
It must be mentioned, the colour range is fantastic too. Shaw Paints has an array of Benjamin Moore fan decks for the professional designers and specifiers, great for the decorator too if they wish to carry these. It seems that every possible idea has been pulled together to help you (the decorator or designer) help your client in the arduous task of choosing a colour scheme.
This day was a real eye opener for those that were fortunate to come along. They will all say the ease of application was great, opacity was stupidly knockout, VOC levels wouldn’t knock anyone out as they are so low, the primers (currently) are fantastic and the range could expand which will be good for us.”
Following the success of the day, Shaw Paints will be arranging further testing days around the country in the future where professional painters and decorators will be invited to test all manner of Benjamin Moore products.
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www.benjaminmoorepaint.co.uk
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If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com T: 01892 511 867
NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.
Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.
The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.