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|Benjamin Moore®, one of North America’s leading manufacturers of premium quality residential, commercial and industrial coatings, will be exhibiting at the distinguished Decorex International show for the first time this year. Distributed exclusively in the UK by Shaw Paints Ltd since September 2015, the Benjamin Moore brand is renowned worldwide for producing superior products and for the beauty and quality of its colours. Inviting visitors to explore the brand’s stunning palette of more than 3,500 colours, Benjamin Moore and Shaw Paints will seek to build on its existing reputation within the global professional market to further develop a strong network of professional customers in the UK.
Having experienced the unsurpassed quality and colour authority that Benjamin Moore offered in North America first hand, Shaw Paints Ltd have made it their mission to extend the Benjamin Moore industry leading products and services to the UK market.
Craig Shaw, Founder of Shaw Paints Ltd comments, "We are delighted to have brought the Benjamin Moore brand to the professional UK market for the first time and look forward to the opportunities Decorex will bring. Our ambition is to change the way people think about paint, to expect much more in terms of colour and quality, and to believe, as designers in North America know well, that Benjamin Moore paint can deliver a new level of creativity and quality to their projects and commissions. We look forward to providing visitors with an insight into the unique and extensive palette of colours that Benjamin Moore has to offer in a paint with unrivalled performance."
|The much-loved North American designer paint brand combines durability, superior coverage, rich colour and minimal VOC* emissions to meet all designer requirements, no matter what the project. With a relentless commitment to producing the finest quality products, each of the products produced by Benjamin Moore undergoes independent testing in order to continue to deliver consistent durability and superior coverage.
Underpinning all of the Benjamin Moore product lines is the proprietary Gennex® waterborne colourant technology. All the paints are custom mixed, giving customers access to an unrivalled palette of colours. Gennex® colourants fortify the paint to enhance colour durability for a long lasting and resilient finish.
|* VOC stands for Volatile Organic Content and is measured in Benjamin Moore products
according to the United States Environment Protection Agency Method 24.
If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room: email@example.com T: 01892 511 867
NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.
Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.
The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.