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PRESS RELEASE
For a simple yet effective kitchen update, turn to Benjamin Moore paint. Delivering exceptionally richer and truer colour in over 3,500 shades, a simple colour change either on your kitchen cabinetry or walls is a fantastic way to create a huge impact without the need for a full renovation.

Ideal for cabinets and woodwork, Benjamin Moore’s Advance Waterborne Interior Alkyd paint is easy to apply as well as extremely durable, making it perfect for the busiest room in the home. Being an alkyd paint, it delivers a flawless, brush-mark free finish with exceptional toughness, but since it is water-based, it eliminates the strong odour and difficult clean up associated with oil-based paints. As with all Benjamin Moore paints, it is available in all Benjamin Moore colours and whites.

For a contemporary look, the high gloss finish offers a smart and clean appearance whilst the satin delivers a softer feel. If seeking an eggshell finish, the ever-popular Aura range is also suitable for kitchen cabinetry and is easy to clean, performs well in high traffic areas and has the added benefit of being extremely quick drying.

So whether you opt for a pop of contrasting colour on your kitchen wall or island, or a complementary cabinetry and wall colour scheme, Benjamin Moore has what you need to paint up a storm and vamp up your kitchen space, from banana yellows and bright pinks to deep browns and sky blues.
Delivering exceptionally richer and truer colour, Benjamin Moore paint offers phenomenal coverage so even the darkest shades cover in just two coats. Underpinning all of the fantastic Benjamin Moore product lines is the proprietary Gennex® Waterborne colourant technology. All Benjamin Moore paints are custom mixed, giving customers access to an unrivalled palette of colours. Gennex® colourants fortify the paint to enhance colour durability for a long lasting and resilient finish.
www.benjaminmoorepaint.co.uk

IMAGE CAPTIONS
A. Wall Colour - Halo OC-46.
B. Cabinet Colour - Simply White (OC-117), Wall Colour - Mascarpone (AF-20), Floor Colour - Mascarpone (AF-20).
C. Wall Colour - French Press (AF-170), Cabinet Colour - Ice Mist (OC-67), Floor Colour - Simply White (OC-117).
D. Wall Colour - Silver Gray (2131-60), Cabinet Colour - Distant Gray (OC-68), Stool Colour - Autumn Red (2087-40).
E. Near Wall Colour - Smoke (2122-40), Far Wall Colour - Caribbean Mist (2061-70), Cabinets Colour - Ice Mist (OC-67).
F. Wall Colour - Banana Yellow (2022-40), Wall and Ceiling Colour - Paper White (OC-55).
G. Kitchen Wall Colour - Oxford Gray (2128-40), Ceiling Colour - Patriotic White (2135-70), Lower Cabinet Colour - Blue Hydrangea (2062-60), Upper Cabinet Colour - Guilford Green (HC-116).
H. Wall Colour - Silver Half Dollar (2121-40), Under Island Colour - Indian River (985), Through Doorway Colour - Old Pickup Blue (2054-60).
I. Kitchen Wall Colour - Mt. Rainier Gray (2129-60), Cabinet Colour - Normandy (2129-40), Hallway Wall Colour - Breath of Fresh Air (806).
J. Wall Colour - Halo OC-46.
K. Kitchen Wall Colour - Halo (OC-46), Splashback Colour - Silver Fox (2108-50).

The Advance Waterborne Interior Alkyd paint is priced from £21.00 for 0.94 litres for the Satin finish and £22.50 for the High Gloss finish.
The Aura paint is priced from £23.00 for 0.94 litres for the Matte finish, £25.00 for the Eggshell finish and £25.00 for the Satin finish.



PRESS CONTACT
If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com T: 01892 511 867


NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK. 

Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. 

The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.