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A sophisticated, rich and royal amethyst, leading North American paint brand Benjamin Moore has revealed Shadow 2117-30 as its highly anticipated Colour of the Year 2017. Unveiled alongside a corresponding palette consisting of 22 deep, saturated hues, this allusive and enigmatic shade is a dramatic and contemporary colour that is brought to life through light, ebbing and flowing with its surroundings.

Taking cues from around the world, from architecture, fashion, textiles, home furnishings and the arts, the Benjamin Moore Colour Studio discovered an increased desire for a more rich and sumptuous palette than the neutral tones of more recent years. Intense, luminous and exuberant, Shadow is a master of ambiance, calling to mind a ‘past’, yet also making a contemporary, colour-confident statement.
Ranging from muted pales to saturated deeps, the inspirational 2017 Colour Trends palette illustrates the use of colour in ways that celebrate how shadow and light travel throughout a space during the course of a day. Lending significant consideration to the pairing of colours and relationships between colour families, the 2017 palette speaks to the newfound level of colour confidence in deeper hues among design professionals and consumers.
Underpinning all of the fantastic Benjamin Moore product lines is the proprietary Gennex® Waterborne colourant technology. All Benjamin Moore paints are custom mixed, giving customers access to an unrivalled palette of colours. Gennex® colourants fortify the paint to enhance colour durability for a long lasting and resilient finish.

A. Wall colour - Shadow 2117-30
B. Wall colour - Shadow 2117-30
C. Wall colour - Sea Star 2123-30
D. Wall colour - Gentleman’s Gray 2062-20, Trim Colour - Stormy Monday 2112-50
E. Wall colour - Shadow 2117-30, Mantle Colour - Ebony King 2132-20
F. Wall colour - Dinner Party AF-300, Door and Trim Colour - Chalk White 2126-70
G. Wall colour - Dinner Party AF-300
H. Wall colour - Knoxville Gray HC-160
I. Wall colour - Shadow 2117-30
J. Wall colour - Shadow 2117-30
K. Wall and Trim Colour - Chalk White 2126-70
L. Wall colour - Stormy Monday 2112-50
M. Wall colour - Wish AF-680
N. Wall Colour - Shadow 2117-30

Prices start from £19.50 for 0.94L of paint from the Regal Select Flat range.

If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room: T: 01892 511 867

Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK. 

Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. 

The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.