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TRADE PRESS RELEASE
This November, Benjamin Moore UK will be attending The National Painting and Decorating Show for a second year. Following a successful first year in the UK market, exclusive distributor to the UK Shaw Paints Ltd is pleased to be returning to the show to unveil a number of exciting new product launches, host two masterclasses and will be joined by representatives from Benjamin Moore USA as well as seasoned Paint Industry expert Peter Doyle.


A SUCCESSFUL YEAR FOR BENJAMIN MOORE UK
One of North America’s leading manufacturers of premium quality residential, commercial and industrial coatings, Benjamin Moore is recognised by professional painters worldwide for producing outstanding products and for the beauty and quality of its colours. With many professionals now using Benjamin Moore interior, exterior and primers as their go-to paints, Shaw Paints Ltd has developed a strong network of customers in the UK in its first year of distribution, with many Decorators delighted with the fast and reliable delivery service and specialist technical support.


MASTERCLASSES AND PRODUCT SHOWCASES
Showcasing a number of products that have become many UK Decorators’ favourites, such as premium line Aura, commercial line Ultra Spec 500 and water-based Alkyd Advance, Benjamin Moore will also be holding two masterclasses where Managing Director Craig Shaw and industry expert Peter Doyle will demonstrate the performance of the Fresh Start High Hide primer, Aura Interior Matte and Advance Water Based trim products.
NEW PRODUCT PREVIEWS
As part of the exhibition, Benjamin Moore will be previewing a number of products due to be launched in December 2016 as well as a selection of exterior products launching to market in March 2017.
AURA SEMI-GLOSS
A new sheen level in the Aura Interior line up. Trialed by numerous professionals who provided exceptional feedback about the gloss level and - as with the whole Aura line – the outstanding flow and opacity. Launch date December 2016
REGAL SELECT PEARL
A new sheen level in the UK and in the Regal Select line up, sitting in-between the eggshell and satin sheens. Trialed by numerous decorators, this new beautiful finish is suitable for all woodwork and particularly stunning for kitchen cabinets. Available in all 3,500 Benjamin Moore colours. Launch date December 2016
STIX PRIMER
A waterborne adhesion and bonding primer with unparalleled adhesion to difficult surfaces.
Launch date December 2016
SURE SEAL
A 100% acrylic latex plaster sealer suitable for multiple substrates delivering strong adhesion, bonding and stain blocking. Launch date December 2016
AURA EXTERIOR LOW LUSTRE
A new sheen level in the Aura Exterior line up. Low Lustre can be described as an eggshell finish for exteriors. Launch date March 2017
ULTRA SPEC EXTERIOR FLAT
A 100% acrylic multi-surface coating with low temperature (4.4 degrees Celsius) application capability. Flawless flat finish for masonry render, unglazed brick, wood and primed metal.
Launch date March 2017
ARBORCOAT SEMI TRANSPARENT STAIN
Advanced waterborne technology offering superior protection for exterior wood surfaces in even the harshest weather conditions. Offers a high level of penetration with a smooth finish and superior UV protection. Launch date March 2017
www.benjaminmoorepaint.co.uk

PRESS CONTACT
If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com T: 01892 511 867

NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.

Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.

The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.