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PRESS RELEASE
Ranging from muted pales to saturated deep hues, Benjamin Moore’s inspirational 2017 Colour Trends palette is a celebration of the way colour and light work together. Revealed alongside Benjamin Moore’s hotly anticipated Colour of the Year 2017, Shadow, this latest selection of shades blends stunning jewel tones with a range of complementary neutrals to create a versatile and varied palette.
Demonstrating a beautiful balance between lights and darks, in curating the palette the Benjamin Moore Colour Studio lent significant consideration to the pairing of colours and relationships between colour families as well as a newfound level of colour confidence in deeper hues among homeowners. With an increased desire for a more rich and sumptuous palette than the neutral tones of more recent years, the Benjamin Moore colour experts predict that 2017 will see a more varied colour selection in homes. Whether through combining deep earthy shades such as Grandfather Clock Brown with crisp trims in Cloud Cover, or by bringing a bedroom to life as the morning sunlight bounces of walls painted in Iceberg, our homes are increasingly beginning incorporating a braver and more diverse altogether colour scheme.
Underpinning all of the fantastic Benjamin Moore product lines is the proprietary Gennex® Waterborne colourant technology. All Benjamin Moore paints are custom mixed, giving customers access to an unrivalled palette of colours. Gennex® colourants fortify the paint to enhance colour durability for a long lasting and resilient finish.
www.benjaminmoorepaint.co.uk

IMAGE CAPTIONS
A. Wall colour - Porcelain 2113-60
B. Wall colour - Sea Star 2123-30
C. Wall colour - Iceberg 2122-50
D. Wall colour - Iceberg 2122-50, Trim colour - Cloud Cover OC-25
E. Wall colour - Wish AF-680, Trim colour - Chalk White 2126-70, Ceiling colour - Chalk White 2126-70
F. Wall colour - Wish AF-680
G. Back wall colour - Dinner Party AF-300, Front wall colour - Wish AF-680
H. Wall colour - Porcelain 2113-60, Trim colour - Cloud Cover OC-25
I. Wall colour - Porcelain 2113-60, Trim colour - Chalk White 2126-70
J. Wall colour - Sandlot Grey 2107-50, Trim colour - Cloud Cover-OC-25
K. Wall colour - Grandfather Clock Brown 2096-30, Trim colour - Cloud Cover OC-25
L. Wall colour - Amulet AF-365, Door and trim colour - Cloud Cover OC-25
M. Wall colour - Guacamole 2144-10
N. Wall colour - Gentleman’s Gray 2062-20


PRESS CONTACT
If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com T: 01892 511 867


NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK. 

Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. 

The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.