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TRADE PRESS RELEASE
Exclusive distributors of Benjamin Moore paint, Shaw Paints Ltd. hosted the first of its professional roadshow events on the 24th and 25th of February in Manchester and Leicester resulting in an excellent reception from all professional attendees.

Held in the Manchester School Of Building and My Paint Brush HQ, professional decorators and designers were able to apply the products themselves and observed demonstrations and practical applications of the interior and exterior wall paints as well as the trim paints and primers. Hosted by Managing Director Craig Shaw with the support of industry expert Peter Doyle, guests were also provided with an informative overview of the Benjamin Moore colour range and colour tools as well as a company history.

Commenting on the event, Lead Adult Assessor and P&D Tutor at Manchester College Of Building said: “It was good to learn about new products on the market and I have already discussed and shown the colour charts with our students and they were keen to learn about quality paints new to the British market. The demonstrations on the day were helpful and the hands-on application of paints was excellent. I am sure many decorating firms benefited from the experience.”
Professional decorators and interior designers also provided excellent feedback on the products, the demonstrations and the information provided as well as on the day as a whole:
Following the success of the first two roadshow events and with an increasing demand for products amongst professionals around the country, Shaw Paints plans to host future events in the following areas:

SOUTH WEST – Bristol area
SOUTH EAST – Croydon area
SOUTH EAST – Shaw Paints Slough HQ
NORTH EAST – Durham area
NORTH EAST - Leeds area
SCOTLAND – Edinburgh area

EVENT WILL INCLUDE:
•   An introduction to the Benjamin Moore paint lines, their features and benefits to your business.
•   An opportunity to apply the paints.
•   An overview of Benjamin Moore’s colour collections.
•   Free paint samples.
•   Free colour materials.
•   Refreshments and lunch.

Attendance is free of charge and open to Professional Decorators only. Dates to be announced through the Benjamin Moore UK newsletter.

Sign up at www.benjaminmoorepaint.co.uk
www.benjaminmoorepaint.co.uk


PRESS CONTACT
If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room:   gemma@inthewhiteroom.com   T: 01892 511 867


NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.

Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.

The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.