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TRADE PRESS RELEASE

Situated in the heart of Chelsea at 263 Fulham Road, the 1,300 sq ft showroom will open its doors on 20th October. The new showroom will stock Benjamin Moore’s range of exceptional residential and commercial paint products and will showcase its extensive colour collection. Serving painting professionals, interiors designers and consumer alike, the expert showroom team will be on hand for product advice and in-house colour consultations. Designed by Crucial Projects the new showroom will proudly display Benjamin Moore’s vast colour palette of more than 3,500 shades on a 7 metre wall display.

Helen Shaw, Director of Shaw Paints commented: “We are thrilled to be opening Benjamin Moore’s first UK showroom in such a fantastic location. Set within one of the capital’s most iconic areas, Fulham Road is home to some of London’s best interior design shops and we are delighted to become a part of this community. It will be a pleasure to begin welcoming our customers, both professional and consumer, and allowing them to discover what we believe is a truly inspirational paint showroom.”

www.benjaminmoorepaint.co.uk PRESS CONTACT If you would like to receive further information, high res images or expert comment please contact Gemma Kaiser at In The White Room:   gemma@inthewhiteroom.com   T: 01892 511 867 NOTES TO EDITORS Shaw Paints Ltd Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK. Benjamin Moore & Co Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.