PRESS RELEASE: MID-CENTURY MOOD

Characterised by distinctive furniture shapes, wood finishes and a notable colour palette, mid-century design and architecture have stood the test of time and still have a strong presence within today’s interiors. From citrus tones to mellow neutrals, Benjamin Moore’s 3,500 paint shades will help you add a splash of 1950s nostalgia to your home.

For a subtle yet unmistakably mid-century modern mood, team wood finishes with accents of orange and brown tones to create a vibrant yet earthy feel. Paired with a warm, almost neutral, brown on the walls such as Driftwood, your scheme will become a beautifully balanced space reminiscent of a home from the 50s with a twist of modern style. Unquestionably indicative of this retro era, an ochre or chartreuse yellow accent wall combined with wooden kitchen cabinetry or furniture promises to deliver a classic mid-century modern space. For those seeking an earthier feel, pewter greys or deep greens will work just as well when teamed with dark wood and white accents.

Delivering a flawless finish and long lasting colour, Benjamin Moore’s huge range of paints and exceptional products will help you to achieve a standout scheme. Ranging from vibrant hues to pretty pastels, the cheerful shades of a mid-century modern palette are guaranteed to bring a hint of retro charm to your home.

Underpinning all of the fantastic Benjamin Moore product lines is the proprietary Gennex® Waterborne colourant technology. All Benjamin Moore paints are custom mixed, giving customers access to an unrivalled palette of colours. Gennex® colourants fortify the paint to enhance colour durability for a long lasting and resilient finish.

www.benjaminmoorepaint.co.uk

CAPTION DETAILS
1. Wall - Louisburg Green (HC-113), Ceiling - Atrium White (OC-145), Trim - Atrium White (OC-145).
2. Wall - Ochre (2151-30), Ceiling - Atrium White (OC-145).
3. Wall - Charcoal Slate (HC-178), Ceiling - Atrium White (OC-145), Trim - Atrium White (OC-145).
4. Accent Wall - Driftwood (2107-40), Wall - Atrium White (OC-145).
5. Near Wall - Driftwood (2107-40), Far Wall - Soft Satin (2164-60), Trim - Atrium White (OC-145).
6. Wall - Pashmina (AF-100).
7. Wall - Lime Sherbert (CSP- 845).
Prices start from £20.50 for 0.94L of paint from the Regal Select Flat range.

PRESS CONTACT
If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com T: 01892 511 867

NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.

Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.

The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.