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|TRADE PRESS RELEASE|
|Recognised by designers, specifiers and professional painters worldwide for producing premium quality products, the new addition joins the existing Primer, Satin and High Gloss products in the popular range.
Available from July 2017, Advance Matte cures to a hard, furniture quality finish and like the other sheens in the range is extremely easy to apply. A water-based 100% alkyd resin product, the new matte sheen is available in over 3,500 colours and is ideal for interior woodwork, doors, cabinets and skirting. With a low odour and low VOC* even after tinting, Advance Matte delivers exceptional leveling properties and outstanding coverage and hide, making it suitable for any manner of interior projects. With the added benefit of staying whiter for longer than traditional solvent-based alkyds, Advance Matte is resistant to spatter and is easy to clean with just soap and water.
Delivering exceptional coverage and unsurpassed colour durability, Benjamin Moore products are guaranteed to deliver a durable, flawless and overall superior paint finish.
|*VOC stands for Volatile Organic Content and is measured in Benjamin Moore products according to the United States Environment Protection Agency Method 24.
If you would like to receive further information, high res images or expert comment please contact
Gemma Kaiser at In The White Room: email@example.com T: 01892 511 867
NOTES TO EDITORS
Shaw Paints Ltd
Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.
Benjamin Moore & Co
Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.
The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours.