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A warm, enveloping hue and seductive tone, leading North American paint brand Benjamin Moore has revealed Caliente AF-290 as its highly anticipated Colour of the Year 2018. Unveiled alongside a corresponding palette consisting of 22 enlivening hues, this vibrant and charismatic shade of red is a bold yet soothing contemporary colour that oozes confidence. Following a year-long research journey taking inspiration from the arts, design, architecture, pop culture, fashion, home furnishings and more, the Benjamin Moore Colour & Design team discovered an emergence of red hues, embodying the change, strength, confidence and vitality that permeates cultural movements around the world.

Alongside the Colour of the Year, Benjamin Moore has also unveiled its 2018 Trends palette, a curated collection of 23 highly influential hues that enliven any room by adding depth and energy. The palette incorporates a full spectrum of reds, from hints of blush to deep oxbloods, while ensuring seamless pairings with a carefully selected range of whites, neutrals, and complementary bold hues.

Underpinning all of the fantastic Benjamin Moore product lines is the proprietary Gennex® Waterborne colourant technology. All Benjamin Moore paints are custom mixed, giving customers access to an unrivalled palette of colours. Gennex® colourants fortify the paint to enhance colour durability for a long lasting and resilient finish. www.benjaminmoorepaint.co.uk CAPTION DETAILS A. Wall colour - Caliente AF-290, Trim & Door colour - White Opulence OC-69 B. Wall colour - Caliente AF-290, Alcove & Ceiling colour - White Opulence OC-69 C. Wall colour - Caliente AF-290 D. Wall colour - Caliente AF-290 E. Wall colour - Caliente AF-290, Trim colour - White Opulence OC-69 F. Wall colour - Caliente AF-290, Trim & Ceiling colour - White Opulence OC-69, Far Room colour - Silver Marlin 2139-50 G. Wall colour - Caliente AF-290, Trim colour - White Opulence OC-69 Prices start from £20.50 for 0.94L of paint from the Regal Select Flat range. PRESS CONTACT If you would like to receive further information, high res images or expert comment please contact Gemma Kaiser at In The White Room: gemma@inthewhiteroom.com T: 01892 511 867 NOTES TO EDITORS Shaw Paints Ltd Benjamin Moore products are distributed exclusively in the UK by Shaw Paints Ltd. Established in May 2015 by founder Craig Shaw, Shaw Paints Ltd. shares the vision and values of Benjamin Moore and wishes to extend the company’s industry leading brands, products and services to become the clear benchmark for colour and quality in the UK.  Benjamin Moore & Co Founded in 1883, Benjamin Moore is North America’s favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices.  The portfolio spans the brand’s flagship paint lines including Aura® and Regal® Select, as well as the most environmentally friendly premium paint in the US marketplace, Natura®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours. * Zero emissions - No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010. Measured at 4 hours after application. **The asthma & allergy friendly™ Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. For more information about the asthma & allergy friendly™ Certification Program, please visit www.aafa.org/certified.